Thinking about digital media buying? In this video, John Lincoln discusses digital media buying, why it is the future and how online media buying agencies work.

Digital media buying is the idea of buying media on websites online. Most digital media buying is done by an online media buying agency.

To do a digital media buy, you first need to find all the places you customers are online. Next, you need to reach out to them and get pricing for the digital media buying. The prices vary and often a digital media buying agency will get better prices because of the volume of business they do with the website.

When it comes to digital media buying, in most cases the website will have a media kit that tells you what you can expect.

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