Learn more: https://ignitevisibility.com/beginners-guide-programmatic-advertising/

Programmatic advertising is a new way to automate ad spend and maximize returns. In this video, John Lincoln gives an overview of programmatic advertising.

Programmatic advertising relies on the artificial intelligence to make the right purchasing decisions.

Programmatic advertising is set to be a billion dollar industry. At its heart, it means that we are letting machines control the ads, opposed to humans.