Social search is our #5 social media trend of 2023. Want to read the full report?? Click here: http://ow.ly/mKb550LE9NJ

Instead of scrolling through Google’s long list of results, younger audiences look to social platforms for travel tips, recipes, and news. Forty percent of 18- to 24-year-olds are now using social media as their primary search engine, according to an internal study by Google.

In September 2022, the New York Times even proclaimed that “For Gen Z, TikTok is the New Search Engine.”

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