http://andrewredwards.com/google-adwords/
Adwords Competitor Analysis Reveals Powerful Secrets - Digital Marketing Agency
Hi
This will be a review of a competitive Google AdWords intelligence report that we run as part of one of the services we offer.It's very brief only I wanted to show you simply because it does give you some very useful information.
Now we are looking at a company called adwordsprofessionals.net which we can apply this competitive intelligence to and it could be any industry, it doesn't matter what it is I just happened to have chosen Google Adwords.
So here we can see the 3 adverts that they're using the most and they're clearly targeting professional website design
You can see the copy used and you can see down here the keyword phrases that they're targeting. They are on the position 10 on page 1 of Adwords, there position 8 for that and position 18 on page 3 for web design Sydney.
Interesting that a Google Adwords company is advertising web design and yet performing very poorly.
Basically on Adwords there's a total of 55, 54 and 20 adverts, this is how many actual pages are in the Google search results and these are the dates when the information was found, interesting information
It also shows you the the top landing page, which again is strange knowing what I know, that they would be targeting their homepage. You need to be targeting internal pages that are very specific.
So they don't really seem to know what they're doing here in my personal opinion.
These are the 10 competitors basically that are competing the most with them and they are using similar keyword phrases which is what it means by overlapping keywords.
This is just one example of an Adwords competitive review and then we look at also Australia which is gonna be pretty much the same because clearly they are I think based on the Gold coast somewhere.
I hope that's helpful and we will move on to the next slide.
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