The fundamental output of a Marketing Mix Modeling project is based on the Model. During the Modeling phase, the analytics team needs to dive deeply into the statistical details and specifications to make sure that the overall model is robust and ready to be shared with the stakeholders.
Learn how to evaluate your model through statistical model evaluation criteria and how to use regression analysis.
Episode 6a outline:
1) Introduction to Regression Analysis:
a) Correlation
b) Simple Linear Regression
c) Multiple Linear Regression
d) Overall Model Evaluation
-------------------------------------
Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI!
REQUEST A MASSTER DEMO: https://bit.ly/3p3Kd44
-------------------------------------
VISIT OUR WEBSITE: https://mass-analytics.com/
-------------------------------------
âFollow Us on Social Media:
LINKEDIN: https://bit.ly/3ocHnNY
TIKTOK: https://bit.ly/3GGq8en
FACEBOOK: https://bit.ly/3GFuO49
TWITTER: https://bit.ly/3ofk2Ly
-------------------------------------