The first step in ensuring the success of a Marketing Mix Modeling project is to make sure the data collection phase captures all the data needed for the project.

Learn about the different data sources and categories that need to be collected and discover tools that can help you run this phase successfully.

Episode 3 outline:
00:00 Introduction
01:09 Data Request
04:32 Data Sources
06:12 Data Categories Introduction
07:13 Data Categories: The KPI
09:34 Data Categories: Marketing
12:37 Data Categories: Media
15:41 Data Categories: External Factors
17:22 Summary


Learn more about us:
Website: https://mass-analytics.com/
LinkedIn: https://www.linkedin.com/company/mass_analytics
Facebook: https://www.facebook.com/massanalytics1
Twitter: https://twitter.com/MASS_Analytics