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Consumer Behaviour – Chapter 10: Buying, Using and Disposing I Michael R. Solomon!

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Welcome to the new series of Consumer Behaviour by Michael R. Solomon!, you’re one-stop-shop for all things marketing, consumer behaviour, marketing strategy, and community.

In chapter 10, I am going to cover the following learning objectives:
10.1 Many factors at the time of purchase dramatically influence the consumer decision-making process.
10.2 The information a store’s layout, website, or salespeople provides strongly influences a purchase decision.
10.3 The growth of a “sharing economy” changes how many consumers think about buying rather than renting products.
10.4 Our decisions about how to dispose of a products are as important as how we decide to obtain it in the first place.




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