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Consumer Behaviour – Chapter 2: Consumer and Social Well-Being: An Introduction to Consumer Behavior I Michael R. Solomon!

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Welcome to the new series of Consumer Behaviour by Michael R. Solomon!, you’re one-stop-shop for all things marketing, consumer behaviour, marketing strategy, and community.

In chapter 2, I am going to cover the following learning objectives:
2.1 Ethical business is good business.
2.2 Marketers have an obligation to provide safe and functional products as part of their business activities.
2.3 Consumer behavior impacts directly on major public policy issues that confront our society.
2.4 Consumer behavior can be harmful to individuals and to society.


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