How to Spot Fake Influencers? Fake influencers are individuals who have falsely inflated their following to make them seem more popular than they really are. Free Ebook - How to Find the Right Influencers for Your Brand https://bit.ly/InfEbook

Some use bots and dummy accounts to increase their audience size instead of organically growing an authentic following. Others buy likes and comments to make it seem like they have a higher engagement rate than they actually do.

By doing this, they can trick brands into believing that they are more influential in order to negotiate paid partnerships.

In this video, we’ll discuss what fake influencers are, how to spot fake influencers, and what the best strategy is to make sure the influencer you work with is real and has an authentic audience.

Watch a step-by-step guide on influencer marketing https://youtu.be/9rOeu6V_BlI

Free guides to learn more about Influencer Marketing

How to Pick the Best Influencer Marketing Platform for Your Business https://hubs.ly/Q01w9BGr0
Find the Right Influencers: How to find and locate the right influencers for your brand https://bit.ly/InfEbook
Influencer Outreach Guide: How to connect, negotiate, and set clear campaign goals [+Briefing and contract templates] https://bit.ly/infInfluencers

0:00 Introduction
0:36 What Are Fake Influencers?
1:06 Damaging Effects of Working with Fake Influencers
1:44 How Can You Spot Fake Influencers?
1:50 Check for Unusual Follower-to-Engagement Ratios
2:26 Analyze Influencer Engagement
2:56 Verify Audience Quality
3:23 What's the Solution?
3:30 Influencity's Follower Quality Feature
4:22 Natural Language Processing (NLP)
4:37 Image Recognition Technology

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