1:30 You Can Divide Niches Into a) Industry b) Technology
4:14 Entry Barriers
7:50 Matching Funnel - Offer Fit
9:30 The Concept of Aquarium
12:26 Fishes - Aquarium Match
17:40 - Specific Industry Example
18:00 - Specific Technology Example
21:00 - Understanding Your Customers:
- their problems
- their desires
24:00 Understanding Your Value
- what is your process
- what is your value-added
25:00 Beyond Freelancing Platforms
27:00 Solution VS Feature-Oriented Sales
28:00 Customer Journey Explained
32:00 Price Behind Expertise (added value behind niche-specific approach)
34:30 Escaping from the dirty work trap

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