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Here is how you can figure out the niche yourself without advice of any other people.

Imagine that you are a certain customer within a certain business. People can see your profile on LinkedIn and see that you are a marketing specialist. Titling yourself as a marketing specialist on LinkedIn is the worst thing you can do. It does not make any sense, because nobody is interested in this.

You are telling people that you do not know what you do and you are just testing the market. I was positioning myself as a marketing specialist for a year without any success at all.

Which one you should choose? It depends on how well you can target your customers. If you figure out a way to target people in a certain area and you are looking for a way to help them, then you have to go for a very specific niche. It is very easy to find very well targeted people these days.

This is not a good strategy for Upwork. Upwork is not perfect for targeting. You have to find the right balance between being very well targeted and being all over the place, if you want to be successful as a freelance in Upwork.

The deeper you get in your targeting, the more specialized you will become and that way you can easily increase your prices. You can charge your clients more, if you offer higher quality services, Whereas, if you are all over the place and you offer a great variety of services, that means, that you will provide less quality services and the price cannot be that high.

There are people who are looking for a person who is specialized in a very specific area, but there are also people who are looking for something not that complicated and that can be done by anyone.

All in all, people who are very targeted in what they provide are more specialized and people who provide a great number of services provide less quality work.

A good approach is to start is by offering several services and as you get better you can get deeper and deeper in the niche.

An online marketing agency is a quite easy business to start with, because it is easier to get customers in that field and it is easier to learn things. You can get results very quickly.

If you do not know how business works, then starting not an online business will be hard for you.