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It is much easier to find clients via Upwork, because the conversion rates are much higher. Upwork is the easiest and the most proven funnel right now. If you want to succeed using cold calling, you have to be a really good sales person.
The conversion rates in cold calling are so low that you have to do 100 calls per day at least. Everything else below 100 calls is very low.
If you are going to call your clients via phone, you should definitely consider getting a Skype phone number.
Here is an example of how to go through a gatekeeper of one of the biggest companies in New York. Everyone is trying to call them, because they are the first in Google. The competition is huge.
What you have to do is to find the name of the decision maker and memorize his name. If that name is Jim, ask the gatekeeper if you can speak with Jim. That way you are showing that you are somehow involved in the situation. You are not a stranger.
The tonality of your voice is very important when you are on a sales call. You have to think that you are their biggest customer and if they are now willing to work with you, their company is going to fail instantly. You have to put the gatekeeper in a situation where she is going to be in trouble if she does not put you through with the decision maker.
You have to make the gatekeeper understand that you have to talk with the boss for something super important. It works 100% of the time, because the gatekeeper is afraid of doing something wrong. You can literally tell exactly that you want to talk with the boss using his name.
The gatekeeper cannot sell you anything. There is no point in talking with her. That is why you have to immediately come to the main reason of your call. Otherwise, you are wasting each other’s time.
You have to call at least 100 companies per day. It is good to make the calls between 9:00AM and 02:00PM. You need to call 1 company every 3 minutes. But, some of them are not going to pick up the phone, so that is possible.
You do not need frame control, sales skills, good funnel if you are not going to call 100 companies per day.