A segment profile is a detailed description of the market segment across a range of factors, and measures.

It is an important step in the overall segmentation, targeting, and positioning process, as it provides the organization with a good comparison between each of the market segment.

In this video we will explore stage 3 of the market segmentation process.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction to Profiling
- Why Profile the market?
- Segment profile definition
- What Segment profile cover
- What happens after a Segment profile is created?
- What is Buyer personas?
- Difference between Buyer personas and segment profiles

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Came across a great saying:
"Happy customers are your biggest advocates and can become your most successful sales team." - Lisa Masiello

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Additional Reading:
What Roles Do Profiling and Segmentation Play in Market Research?
https://www.cfrinc.net/cfrblog/profiling-and-segmentation-in-market-research

Understanding Segment Profiles
https://www.segmentationstudyguide.com/segment-profiles/understandin-segment-profile/

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44