In stage 1, we Survey the market using various research techniques. These involve having a thorough understanding of the market to ensure accurate research planning, and effective decision-making.

In this video we will explore stage 1 of the market segmentation process.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.


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Video Content

0:00 - Introduction to Survey
- What is Segmentation?
- Why do we Segment the market?
- Consumer needs change
- Identify, and understand the market

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Came across a great saying:
"Instead of focusing on the competition, focus on the customer." - Scott Cook

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Additional Reading:
4 Types of Market Segmentation: Real-World Examples & Benefits
https://www.yieldify.com/blog/types-of-market-segmentation/

How to Conduct Market Segmentation with Survey Research
https://resources.pollfish.com/market-research/how-to-conduct-market-segmentation-with-survey-research/

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44