To effectively market goods, and services, we will need to define our target market in the context of our organisation’s strategic directions, and capabilities.

In reality, having the right target market helps us to connect with potential clients who are looking for what our business has to offer.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.


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Video Content

0:00 - Introduction to Target Markets
- Target Market Definition
- Tesla’s target market
- LV target market
- Why have a target market
- Primary and Secondary market
- Segmentation

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Came across a great saying:
"We don't want to push our ideas on to customers, we simply want to make what they want." - Laura Ashley

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Additional Reading:
Target Market: Examples and How To Define It
https://www.indeed.com/career-advice/career-development/target-market-examples

Target market
https://en.wikipedia.org/wiki/Target_market

Louis Vuitton Segmentation, Targeting, and Positioning
https://www.edrawmind.com/article/louis-vuitton-segmentation-targeting-and-positioning.html#:~:text=Market%20Segmentation%20of%20Louis%20Vuitton&text=Louis%20Vuitton%20specifically%20targets%20women,such%20as%20lifestyle%20and%20reasons.

Tesla Target Market Analysis and Segmentation – Brand Overview
https://www.start.io/blog/tesla-target-market-analysis-and-segmentation/#:~:text=The%20Tesla%20target%20demographic%20is,hold%20other%20high%2Dincome%20positions.

Nike Target Market Segmentation – Customer Analysis & Marketing Goals for 2022
https://www.start.io/blog/nike-target-market-analysis/#:~:text=The%20company%20targets%20both%20male,in%202019%20in%20the%20US.

11 Extremely Detailed Target Market Examples (+How to Find & Reach Yours)
https://localiq.com/blog/target-market-examples/#:~:text=For%20example%2C%20if%20you're,center%2C%20grandparents%2C%20and%20more.

Identify your target market
https://business.gov.au/marketing/identify-your-target-market#:~:text=market%20your%20business.-,Why%20have%20a%20target%20market%3F,your%20customers%20and%20generate%20business.

What Is Market Segmentation?
https://www.lotame.com/what-is-market-segmentation/#:~:text=Market%20segmentation%20allows%20you%20to,return%20on%20investment%20(ROI).

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44