Branding is an important strategy to differentiate the product from its competitors. The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

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Video Content
0:00 Introduction
0:28 Manufacturers Brand - Individual Brand
1:02 Manufacturers Brand - Family Brand
1:40 Manufacturers Brand - Combination Brand
2:38 No Brand - Private Brand - Individual Brand
2:50 No Brand - Private Brand - Family & Combination Brand
4:13 Characteristics of Generic Products
5:05 Co-Branding - Ingredient Branding
5:49 Co-Branding - Complementary Branding
6:22 Co-Branding - Cooperative Branding
7:44 Trademark
8:25 Service Mark

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Came across a great saying:
"A product can be quickly outdated, but a successful brand is timeless." — Stephen King

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Additional Reading:
Branding Decisions
https://www.citeman.com/6-branding-decisions.html

BRANDING DECISIONS – 4 BRAND STRATEGY DECISIONS TO BUILD STRONG BRANDS
https://marketing-insider.eu/branding-decisions/#:~:text=Major%20brand%20strategy%20decisions%20involve,what%20a%20brand%20actually%20is.

Brand Strategy 101: A Beginners Guide to Branding your Business
https://www.madmarketingpro.com/blog/brand-strategies-that-work

A 10 Step Brand Development Strategy for Your Professional Services Firm
https://hingemarketing.com/blog/story/a_10_step_brand_development_strategy_for_your_professional_services_firm

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44