Branding is a marketing practice that a company exhibits in creating its name, symbol or logo, and overall design that is readily identifiable as the company itself.
Creating a bridge between our products and our ideal customer that helps to shorten the buyer’s journey to choose our products without any kind of hesitation, branding is vital for marketing activities.
Branding helps to define how customers recognise your brand.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction
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Additional Reading:
6 REASONS BRANDING IS IMPORTANT IN MARKETING
https://www.nettl.com/uk/branding-is-important-in-marketing/
The Role of Branding in Business Marketing
https://inkbotdesign.com/role-of-branding/#:~:text=Role%20of%20Branding-,What%20is%20the%20role%20of%20Branding%3F,business%20its%20characteristics%20and%20persona.
12 Brand Roles That Help Businesses Promote Their Image
https://www.indeed.com/career-advice/career-development/brand-roles
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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44