Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.

Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction
0:17 - Brand
0:37 - Brand Name
0:49 - Brand Mark
1:32 - Slogan
2:00 - Effective Brand Name + Example


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Came across a great saying:

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Additional Reading:
Brand
https://en.wikipedia.org/wiki/Brand

What Is Branding?
https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/

What Is Branding? Branding Definitions and Benefits
https://www.shopify.com/au/blog/what-is-branding

What is branding and how to harness the power of it
https://99designs.com.au/blog/logo-branding/what-is-branding/

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44