If seeing is believing, lets not guess, lets seek out the truth & see what people perceive. No matter how great we think we are, deep down we all want to know "how do people really perceive us to be?"
A perceptual map allows us to see what people believe in a visual representation of the customers perceptions about specific attributes of an organization, brand, product, service, or idea.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction to Perceptual Map
0:19 - What is a Perceptual Map?
1:08 - What does a Perceptual Map/ Positioning map look like?
Example of Perceptual Map
1:40 - Perceptual Map of the car industry
2:56 - Why use Perceptual Map?
3:41 - Why Toyota created Lexus?
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Came across a great saying:
You can't hit a target you cannot see, and you cannot see a target you do not have - Zig Ziglar
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Additional Reading:
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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44