If seeing is believing, lets not guess, lets seek out the truth & see what people perceive. No matter how great we think we are, deep down we all want to know "how do people really perceive us to be?"

A perceptual map allows us to see what people believe in a visual representation of the customers perceptions about specific attributes of an organization, brand, product, service, or idea.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

––––––––––––––––––––––––––––––––––––––––––––––––––

Video Content

0:00 - Introduction to Perceptual Map
0:19 - What is a Perceptual Map?
1:08 - What does a Perceptual Map/ Positioning map look like?
Example of Perceptual Map

1:40 - Perceptual Map of the car industry
2:56 - Why use Perceptual Map?
3:41 - Why Toyota created Lexus?

––––––––––––––––––––––––––––––––––––––––––––––––––
Came across a great saying:
You can't hit a target you cannot see, and you cannot see a target you do not have - Zig Ziglar

––––––––––––––––––––––––––––––––––––––––––––––––––
Additional Reading:


––––––––––––––––––––––––––––––––––––––––––––––––––
School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44